A social media format for Facebook. Most people experience discrimination at some point. Let us talk about it! (#darueberreden = talkaboutit)
We invented a Facebook-series for the Federal Antidiscrimination Agency. The aim was to start a dialogue on everyday discrimination with different people. And we did! At some point even the Federal Government shared our smart little films. The Facebook-format then even turned into a German-wide campaign with posters and everything. Well done.
Simon Hufeisen, Dominik Bretsch
Annie Hoffmann, Michael Kutscher, Isabel Röttger
Antidiskriminierungsstelle des Bundes