We have a big heart for craftsmen, so we developed a nice portrait-series for the BG Bau (trade union for building trade). You only have 1 life.
The BG Bau wanted to raise awareness for higher work security by means of a big campaign, because many accidents – even lethal ones – could be avoided. The campaign was coordinated by the agency “Neues Handeln” and we contributed the video content. The goal was to create films that were as personal as possible in order to reach the target group on an emotional level.
Annie Hoffmann, Matthias Weigel